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If you traveled west in a covered wagon--Would you ride in the wagon for the whole trip
ISBN13: 9780545257008 ISBN10: 054525700X Material Type: unknown_binding
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Origami (Books) If you traveled west inEvery year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace. With more high tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more