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The text emphasizes the modern fundamentals of the theory of finance while providing contemporary examples to make the theory come to life
An excellent introduction
discourse analysis
while Cyber Exploration Laboratory Experiments allow students to interface with actual hardware through National Instruments' myDAQ for real-world systems testing
Essentials of Services Marketing, (International eBook) Course_MGMT 201 The text emphasizes the modernOverview: For undergraduate courses in services marketing As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todays world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. ISBN: 9781292425160 Edition: 4 Publisher: Pearson Format: Digital GUST
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