Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know Bosnia & Herzegovina ISBN13: 9780310253563 ISBN10: 031025356X Material

ISBN13: 9780310253563 ISBN10: 031025356X Material Type: hardcover

ISBN13: B0054DWF5G ISBN10: B0054DWF5G Material Type: hardcover

accessible

Allen Steele

Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know Bosnia & Herzegovina ISBN13: 9780310253563 ISBN10: 031025356X MaterialThe most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete