The Power of Trust: How Companies Build It, Lose It, Regain It Consumer Guides Poached Pears

Poached Pears

ISBN13: 9780828900386 ISBN10: 0828900388 Material Type: hardcover

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The Power of Trust: How Companies Build It, Lose It, Regain It Consumer Guides Poached PearsA ground breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be. Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a companys market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an