Real Fantasies: Edward Steichen’s Advertising Photography (1997) by Patricia Johnston. Aperture Magazine and Carl Sandburg

and Carl Sandburg

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blending performance art with surrealist documentation

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Real Fantasies: Edward Steichen’s Advertising Photography (1997) by Patricia Johnston. Aperture Magazine and Carl SandburgUniversity of California, 1997, 2000. First trade paperback edition, fine, like new. xxii, 351 pages. Profusely illustrated. About the book: During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine art photography, his commercial workwhich appeared regularly in Vanity Fair, Vogue, Ladies Home Journal, and almost every other popular magazine published