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Buyology: How Everything We Believe about Why We Buy Is Wrong Health Mais dans ce tourbillon d'aventures

SKU: 10919634371

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This is your reminder – alone is not synonymous with not good enough

The Untethered Soul—now a #1 New York Times bestseller—offers simple yet profound answers to these questions

even as it asks us to ponder the limits of our humanity—and our boundless potential

Buyology: How Everything We Believe about Why We Buy Is Wrong Health Mais dans ce tourbillon d'aventuresEven the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly

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